Salesforce for CRM: What It Is and How to Best Use It

“The No. 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like salesforce.com to provide that competitive advantage for information acceleration.” Said Dave Orrico, Vice President of InsideSales.com’s Enterprise Sales.

CRM Best Practices

Today, most companies have some form of software to help them keep track of and manage customers. And while it is important to have a system to capture customer data, especially in today’s multichannel retail world, having a database of customer names, contact information and purchase history is not enough. …

Network Administrators – How to test a new website before you launch it.

1. Monitoring A site monitor checks pages regularly to make sure it is available for visitors. Basic monitors check if the page is working. Important pages within the site should have enhanced monitors that test if a completed form behaves the way it should. Enhanced monitors are more expensive to …

The Birth of the CMTO – Chief Marketing Technology Officer

It’s no secret that there has been a tug-of-war between the chief marketing officer (CMO) and the chief technology officer (CTO) in recent years — so much so that it has resulted in the birth of the so-called CMTO (chief marketing technology officer). The smart use of data and automation …

COLORADO YOUNG LEADERS BENEFIT FROM A NEW LEARNING MANAGEMENT SYSTEM

FOR IMMEDIATE RELEASE:  August 15, 2016 – Longmont, Colorado.  Today, iCita announced the completion of a learning management system installed and customized for Colorado Young Leaders (CYL) based in Highlands Ranch, Colorado.  The learning management system (LMS) is used for students to interact and track their progress online in their …

IT and Marketing – Bridging this gap is essential to Success

Marketers and business managers in every industry are facing this same challenge: They need to drive business results effectively and efficiently, using data-derived insights to inform their marketing strategy. To do that, as a CMO or marketing manager you and your team need to work in tandem with the IT department …

What is a CRM? Customer Relationship Management

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that organizations use to manage, evaluate and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are …