Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. Enjoy the great tips…and the scrolling. ; )
The research shows the challenge of content marketing with:
- Over two-thirds (67%) of businesses creating more content in 2016 compared to 2015
- Only 11% feeling they have an optimised content marketing strategy.
- Quality is still a challenge, with 58% still rating their content marketing as basic or inconsistent. This is a healthy improvement on last year though, as in 2015 68% rated their content marketing as basic or inconsistent. But there is clearly plenty of room for further improvement.
To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend – a summary of our content marketing strategy guide.