One BIG Graphic – 7 Steps to Success with Content Marketing

Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better. ¬†Enjoy the great tips…and the scrolling. ¬†; )

The research shows the challenge of content marketing with:

  • Over two-thirds (67%) of businesses creating more content in 2016 compared to 2015
  • Only 11% feeling they have an optimised content marketing strategy.
  • Quality is still a challenge, with 58% still rating their content marketing as basic or inconsistent. This is a healthy improvement on last year though, as in 2015 68% rated their content marketing as basic or inconsistent. But there is clearly plenty of room for further improvement.

To tackle these challenges we believe you need a solid content marketing plan. Here are the 7 steps we recommend – a summary of our content marketing strategy guide.


Comments are closed.