Top 5 Digital Marketing Techniques – Looking ahead in 2017

[sg_popup id=1] Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017. While you keep busy with your daily activities this new year, let these top 5 marketing techniques stew in your subconscious to bring you more success in …

One BIG Graphic – 7 Steps to Success with Content Marketing

Thanks to our friends at Smart Insights and their massive graphic design department, we have a HUGE graphic about how to use content better.  Enjoy the great tips…and the scrolling.  ; ) The research shows the challenge of content marketing with: Over two-thirds (67%) of businesses creating more content in …

CRM Best Practices

Today, most companies have some form of software to help them keep track of and manage customers. And while it is important to have a system to capture customer data, especially in today’s multichannel retail world, having a database of customer names, contact information and purchase history is not enough. …

ABILITY CONNECTION COLORADO LAUNCHES RESTRUCTURED WEBSITE

FOR IMMEDIATE RELEASE:  October 10, 2016 – Longmont, Colorado.  Today, iCita and Ability Connection Colorado of Denver announced the release of their newly restructured and upgraded website.  The planning and strategy for this re-launch started over a year ago with Ability Connection Colorado (ACCO) needing to pull their statewide programs …

Network Administrators – How to test a new website before you launch it.

1. Monitoring A site monitor checks pages regularly to make sure it is available for visitors. Basic monitors check if the page is working. Important pages within the site should have enhanced monitors that test if a completed form behaves the way it should. Enhanced monitors are more expensive to …

The Birth of the CMTO – Chief Marketing Technology Officer

It’s no secret that there has been a tug-of-war between the chief marketing officer (CMO) and the chief technology officer (CTO) in recent years — so much so that it has resulted in the birth of the so-called CMTO (chief marketing technology officer). The smart use of data and automation …