The right marketing automation platform, combined with smart organizational and process alignment, makes it possible to connect the dots between that promotional email you sent last month, that webinar you hosted last year, and the revenue your CEO sees this week or can expect to see next quarter.
FOR IMMEDIATE RELEASE: July 12, 2016 – Longmont, Colorado. Today iCita announced the launch of a new set of online marketing services after conducting an 18 month proof of concept study where online sales in the live test market were tripled. Using a methodology that combined classic search engine optimization …
Marketers and business managers in every industry are facing this same challenge: They need to drive business results effectively and efficiently, using data-derived insights to inform their marketing strategy. To do that, as a CMO or marketing manager you and your team need to work in tandem with the IT department …
Your nonprofit uses social media marketing to reach its various audiences, right? So, how’s it going? Wish you could acquire and engage more supporters? No matter how big or small, your nonprofit can improve its social media results by doing the following three things.
One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. In so doing, your nonprofit can identify what is working and what isn’t, and what tactics to use to improve and move forward.
Revealing flaws is the only way to tackle them, and the only way to reveal them in the first place is to look for them by asking the right questions. There may not necessarily be a flaw in a nonprofit’s workings, but there is likely to be a better, more efficient way to use resources—or a problem in need of an inventive solution.
Protect Your Business
Forbes Magazine estimates everyday that more 30,000 websites are hacked. DId you know that everyday your website and hosting web server are being probed for vulnerabilities by hackers?
As a non-profit, if you are not taking advantage of the Google Grant offered to non-profits, you need to be. It is a whopping $10,000/month to be used on Adwords. Before you get too excited seeing that big number, let me run some statistics by you:
The TED Talks speaker Mel Robbins says we have two parts of our brain, one that wants normalcy or routine and the other one that is programmed for emergencies. It is our goal to find the part that balances both of them into what she calls an Activation Force.
Donor Relationship Management Donor relationship management is the process of thoughtfully and proactively cultivating relationships with new donors and stewarding current donors in order to maximize donor retention, engagement and investment. It typically requires clear segmentation and prioritization of donors and leads to the formulation of clear goals and action …
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that organizations use to manage, evaluate and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are …