Each person has a different personality and everyone responds differently to stimuli. Of course, you can find trends in how a group of people respond and react, and this is important to know. True growth of your business and understanding usability, is based on looking at HOW you are saying what needs to be said to an audience.
The wheel below translates into four simple personality traits. Tailor messages that relay your message effectively to each group. Set up your editorial calendar so each communication addresses a group differently.