Oh, boy social media! I could talk about this all day. Social media is evolving and it’s evolving fast. 74% of the United States is using some sort of social media, and 89% of those users are men and women between the ages of 18-29, and a majority of those people are in college or college graduates. As of September 2014:
- 71% of online adults use Facebook
- 23% of online adults use Twitter
- 26% use Instagram
- 28% use Pinterest
- 28% use LinkedIn
And of course, most of these social networks are used on a cellular device. Now, why is it so important to utilize these as a company or small business?
Well a majority of your website viewers and donors are #1 on their phone, and #2 using all sorts of social media networks to connect. Having a few of these for your business helps boost your popularity as well as SEO!