Case Study: McKesson’s Change Healthcare App Challenge

Last fall, McKesson’s Change Healthcare group came to us with a challenge – Create an app that used the content from their new WordPress website.  Essentially, how can we have content updates made in one location make updates to mobile apps at the same time.   We had just finished upgrading …

Twitter leading the charge with new Progressive Web App

In later 2018, Twitter made a bold move. Twitter replaced it much neglected Windows native app with a progressive web app version. They are not the first app to leverage progressive web apps in the Windows store, but they are one of the first to have a public announcement. Twitter …

Social Media Advertising Trends and Ad Template for 2018

Social media advertising has become pervasive for online marketers because the audience size and quality on leading social networks. Through social advertising, you can target specific audiences and buyers and deliver your message on the platforms that your buyers spend time on—like Facebook, Twitter, LinkedIn, YouTube, and Instagram to name …

CYL Listens to their Students – Redesigned and Launched New Website

FOR IMMEDIATE RELEASE:  January 4, 2018 – Longmont, Colorado.  Colorado Young Leaders, a Colorado-based student leadership organization, worked closely with their innovative student base to deliver a mobile web solution that shows their commitment to student leadership.  Working closely with the CYL team, iCita designed and completed an upgraded web platform …

Amazon claims nearly half of US e-commerce sales in 2017

Amazon (AMZN) has tightened its stranglehold on the e-commerce business. New research shows that Amazon will control 44% of all online sales in the U.S. this year (2017), according to eMarketer data cited by Recode. That’s an increase from Amazon’s market share of 38% in 2016. Amazon’s online sales are …

The 3 Gifts Sales Departments Can Give Their Marketing Teams

It’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re …