Salesforce for CRM: What It Is and How to Best Use It

“The No. 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like salesforce.com to provide that competitive advantage for information acceleration.” Said Dave Orrico, Vice President of InsideSales.com’s Enterprise Sales.

Why You Should Share Others’ Content to Promote Yourself

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, …

4 Easy Steps to Creating Content for an Account-Based Marketing Strategy

B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target accounts, more cross-selling and up-selling opportunities within your existing accounts, …

Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website

FOR IMMEDIATE RELEASE:  July 9, 2017 – Longmont, Colorado.  Ray of Hope Colorado launched a new website and strategy to help more cancer families in need.  Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and presentation for their audience culminating in a …

Simple Steps. Better Air. – An Upgraded OzoMeter Experience from the Regional Air Quality Council

FOR IMMEDIATE RELEASE:  June 12, 2017 – Longmont, Colorado.  The Regional Air Quality Council has teamed with iCita to create a web portal for the Ozone Aware program.  The site incorporates the OzoMeter application where people can log their trips and show how they have both saved ozone causing pollutants …