Salesforce for CRM: What It Is and How to Best Use It

“The No. 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like salesforce.com to provide that competitive advantage for information acceleration.” Said Dave Orrico, Vice President of InsideSales.com’s Enterprise Sales.

Social Media Advertising Trends and Ad Template for 2018

Social media advertising has become pervasive for online marketers because the audience size and quality on leading social networks. Through social advertising, you can target specific audiences and buyers and deliver your message on the platforms that your buyers spend time on—like Facebook, Twitter, LinkedIn, YouTube, and Instagram to name …

The 3 Gifts Sales Departments Can Give Their Marketing Teams

It’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re …

4 Easy Steps to Creating Content for an Account-Based Marketing Strategy

B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target accounts, more cross-selling and up-selling opportunities within your existing accounts, …

Three Landing Page Questions that Must be Answered

Here at iCita we support Salesforce and Pardot for our clients.  So I want to share some great information passed on by the Pardot team.  Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing pages can be …

Top 5 Digital Marketing Techniques – Looking ahead in 2017

[sg_popup id=1] Select one marketing activity that you think will give your business the biggest incremental uplift in leads and sales in 2017. While you keep busy with your daily activities this new year, let these top 5 marketing techniques stew in your subconscious to bring you more success in …