CYL Listens to their Students – Redesigned and Launched New Website

FOR IMMEDIATE RELEASE:  January 4, 2018 – Longmont, Colorado.  Colorado Young Leaders, a Colorado-based student leadership organization, worked closely with their innovative student base to deliver a mobile web solution that shows their commitment to student leadership.  Working closely with the CYL team, iCita designed and completed an upgraded web platform for the Highlands Ranch based non-profit.  The site was built around a very responsive design that brings the mobile accessibility and content presentation the students and their parents desired.

Colorado Young Leaders

Using a secure WordPress framework and an upgraded WPLMS base, the site was given life through the efforts of an inspired team of CYL staff and volunteers.  Content was re-organized to meet SEO goals, and page layouts were geared towards meeting the requirements of the customer journey on every page.  iCita provided guidance in planning meetings, SEO strategy, design wire framing, and content layout, the whole time following the CYL team’s leadership down a great path of creating the new face of CYL online.

“There is such a talented team at CYL,” says Thomas Smidt, President of iCita. “They are smart, creative and listen to what works best for their students and parents. I love what they came up with.”

The new responsive website is located at and consists of a front end registration process, event management, online donations, and ecommerce functionality.  Parents and future students can learn about CYL programs, Summits, volunteering, and student leadership adventures all through the site.  There are better connections to the social media channels the staff and student leaders use while at the same time giving the information to parents and guardians need to help guide their child through the CYL program.
CYL, website launch
About Colorado Young Leaders

Founded in December 2014 and based in Highlands Ranch, Colorado, CYL is a 501(c)(3) nonprofit that is defining a new generational leader; a young person with a clear passion and purpose, a heart for others and a desire to get the most out of life.  They currently operate leadership programs in several counties in Colorado and continue to expand to new high schools and counties.  If you want more information for your student or need information about getting your school involved, please contact Jennifer Landers through the website at

About iCita llc
iCita (pronounced eye-SEE-ta) is a strategic marketing and technology company focused on cloud-based technologies and solutions.  The iCita team has specific strategies that form a solid bridge between marketing and technology goals propelling their clients forward.  The company is based Colorado and was founded in 2001 in Boulder – at the very heart of technology innovation in Colorado.

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Media Contact:
Thomas Smidt