Amazon claims nearly half of US e-commerce sales in 2017

Amazon (AMZN) has tightened its stranglehold on the e-commerce business. New research shows that Amazon will control 44% of all online sales in the U.S. this year (2017), according to eMarketer data cited by Recode. That’s an increase from Amazon’s market share of 38% in 2016. Amazon’s online sales are …

The 3 Gifts Sales Departments Can Give Their Marketing Teams

It’s the holiday season and we’re in the mood for gift giving! Usually, I talk about the things that marketers can do to better connect with sales, but in the spirit of the holidays, I’d also like to offer some gift ideas for our beloved sales teams (we know you’re …

Why You Should Share Others’ Content to Promote Yourself

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, …

4 Easy Steps to Creating Content for an Account-Based Marketing Strategy

B2B marketing is currently being revolutionized by the onset of account-based marketing (ABM). Of course, we’ve heard of marketing being “revolutionized” before, so what’s different about ABM? The true promise of ABM – deeper engagement at your most valuable target accounts, more cross-selling and up-selling opportunities within your existing accounts, …

Ray of Hope Cancer Foundation Shines with Upgraded Strategy and Website

FOR IMMEDIATE RELEASE:  July 9, 2017 – Longmont, Colorado.  Ray of Hope Colorado launched a new website and strategy to help more cancer families in need.  Partnering with iCita last year and early 2017, they worked to more directly focus their messaging and presentation for their audience culminating in a …

Simple Steps. Better Air. – An Upgraded OzoMeter Experience from the Regional Air Quality Council

FOR IMMEDIATE RELEASE:  June 12, 2017 – Longmont, Colorado.  The Regional Air Quality Council has teamed with iCita to create a web portal for the Ozone Aware program.  The site incorporates the OzoMeter application where people can log their trips and show how they have both saved ozone causing pollutants …

Three Landing Page Questions that Must be Answered

Here at iCita we support Salesforce and Pardot for our clients.  So I want to share some great information passed on by the Pardot team.  Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing pages can be …