Get Back on Top of Search Results: Go Mobile!

Google has officially announced that people are doing more searching on their phones and mobile devices than desktops.  With this information Google is now evaluating websites by a new algorithm that boosts ranking to web pages that are mobile friendly for search results.  These mobile friendly pages are evaluated based …

Optimize your campaigns for Facebook and Social Media – 6 of 6

Final step for your social media planning.  This comes from a two-time CEO of multi-million dollar companies to work with his clients. 1. Add in new posts from the past week into existing ad groups via “create similar ad”– winner stay on. 2. Create new saved target audiences based on …

Ad Checklist for Facebook and Social Media – 5 of 6

Ad creation checklist – Step 5 of 6 1. Create boosted posts against most recent 5 Facebook posts (audience and engagement), using all saved audiences. 2. Create dark post bidding to website clicks (CPC) for landing page, using saved audiences. 3. Set up remarketing ads for one day landing page abandoners …

Targeting Checklist for Facebook and Social Media – 4 of 6

Step 4 of 6 – Audience Targeting 1. Import your email lists into Facebook as custom audiences. 2. Create saved target audiences– one workplace targeted audience, one job title audience, and one similar pages audience. 3. Create 1% lookalike audience on each of the conversions you track. 4. Create 1 …

Define Content or Facebook and Social Media – 3 of 6

Defining content is highly important and we use this as a checklist for prepping a company to grow using social media.  It comes from a successful CEO who has grown two multi-million dollar companies. Define Content 1.Gather supporting content at each stage of the funnel (AEC). 2. Make sure you …

GOOGLE…Mobile Matters: Responsive Websites More Important Than Ever

Google announced this month that starting April 21st, they will use mobile-friendliness of website as a ranking signal in search results.  Why does this matter? Because your business ranking could be penalized for not having a responsive website. In addition, Google will also factor in content from mobile apps when …