Why You Should Share Others’ Content to Promote Yourself

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, …

Three Landing Page Questions that Must be Answered

Here at iCita we support Salesforce and Pardot for our clients.  So I want to share some great information passed on by the Pardot team.  Here are three simple, but very important questions when building a landing page. What’s in it for me? Bounce rates on landing pages can be …