Twitter leading the charge with new Progressive Web App

In later 2018, Twitter made a bold move. Twitter replaced it much neglected Windows native app with a progressive web app version. They are not the first app to leverage progressive web apps in the Windows store, but they are one of the first to have a public announcement.

Twitter announced last May at Google I/O it was launching Twitter Lite, a Progressive Web App (PWA) version of the twitter client. The new interface is faster, uses less data, and already powers some Twitter apps.

At the conference they also shared some statistics from their initial trials:

  • 65% increase in pages per session
  • 75% increase in Tweets sent
  • 20% decrease in bounce rate

These increased engagements numbers are not unusual. When you make an intentional effort to deliver a better user experience your customers they respond by giving you more attention.

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